NO COMMERCIAL BREAKS

Cloud 0FL title

A few months ago, I began watching SUPERSTORE on Hulu. I had heard it was a fun, goofy show, and I’m a fan of “Jonah” (who plays the lawyer on Silicon Valley). I also liked that there were already four seasons to watch, so I knew it would take me some time to get through it all.

I’m not a binger of shows. I don’t enjoy watching a whole butt-load of episodes of one show in a single weekend, unless I have already seen the entire series and it’s playing in the background while I’m cooking or doing other stuff. I like to treat my shows like a fine Merlot. I take in one episode at a time, maybe two or three in a full day, at most. I let shows breath so that entire seasons don’t become one mega episode of mush in my brain.

Superstore has so much, “REAL” product placement in it, that it should not have commercial breaks. As someone who isn’t a fan of forced product placement in movies and TV shows (like Michael Bay’s 2-hour Transformers Car Commercials, AKA the ones after Shia Lebeouf), SUPERSTORE does a great job with having all the products on the shelves, but not in your face.

SUPERSTORE takes place inside of a Walmart clone, called Cloud 9. Cloud 9 carries only real products that you would find in Walmart and Target and other real-life superstores. Most times when you see a product on a TV series, it’s usually a fake brand they created just for the show, so they don’t have to deal with the companies who make these products.

I’ve only watched SUPERSTORE on Hulu, so I’m not sure if it actually has commercial breaks when episodes play on prime time (if it doesn’t leave a comment below and let me know). If a soccer game can get away with not having commercial breaks just because each player is a walking ad for the team sponsor, then SUPERSTORE should definitely not have commercials.

Perhaps SUPERSTORE can do what pod casters do and create their own ads within the show, where they get to say whatever they want. Sort of like how pod casters just say whatever they want when creating ads for strange internet brands, like MeUndies, Blue Apron and Third Love. 

SUPERSTORE is showing off so many products that we all know and already buy. While watching episodes I sometimes add things to my grocery list (this makes the show not only entertaining but also convenient). Usually, this would annoy me, but since they never really talk about the products or have the camera zoom in on certain ones it doesn’t bother me. It just makes the world seem more realistic.

On the show I’ve seen everything from La Croix, Cinnamon Toast Crunch and Doritos to Reed’s Ginger Beer and Squatty Potties. I hope all of these brands are paying SUPERSTORE to carry their products on the shelves of Cloud 9, and that is how SUPERSTORE will stay on TV forever, taking money from all of these rich companies to create entertainment as I slowly watch it on my friend’s Hulu account until the end of time.

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