THE SECRET OREO AGREEMENT

oreos bckgrndFL title

OREOs are known as “Milk’s favorite cookie,” but what, in fact, does that statement even mean? What does it prove? Nothing. Did all of the milks get together in one place and vote for their favorite cookie? Is this just the cow’s milk population or were all the new vegan and strange mylks (with a “y”) involved in this process? Should the cows have a say in this? There would be no milk without the cows, plus cows have brains and milk has no brains.

Of course, I know that the phrase “Milk’s favorite cookie” was coined by some “clever” copywriter from whatever agency worked for Nabisco at the time. I love OREOs, I’m just saying that their slogan is stupid. Milk doesn’t care what you put in it. Do you think milk has a preference for which cereal floats around in it? It doesn’t, but if it did, it would most likely be Cinnamon Toast Crunch.

CTC Milk

I don’t think that anyone was really bored of the Classic and Double Stuf OREOs, but it is exciting that they have tried so many new (some good and some not so good) flavors. I’ve always been happy with a Classic or Double Stuf OREO, but I started trying out their new flavors recently, just because they are usually on sale. 

During the quarantine alone, I’ve tried Tiramisu, Peanut Butter Pie, Toasted Marshmallow and a few others that I’ve enjoyed. I’ve seen the Cherry Cola and Peeps along with many flavors that I didn’t think were necessary. There’s only one thing that I haven’t seen from OREO, and it’s the most obvious combo of all — The Reverse OREO.

Sure, there’s the Golden OREO, which is just switching out the classic chocolate wafers for golden vanilla ones. We’ve also seen the classic chocolate wafers with chocolate creme. But why is it we haven’t seen Golden Vanilla cookies with Chocolate creme? I’ll tell you why (or at least why I think we haven’t seen it).

It’s those damn Keebler elves. The Keebler Elf mafia got together with the Nabisco (NAtional BIScuit COmpany) family for a secret meeting, in their tiny secret tree boardroom, many moons ago to make sure that consumers would never see the “Reverse OREO” on shelves anywhere. If there ever was, that would ruin the sales of My second favorite cookies The E.L. Fudge Elfwich cookies (second favorite after OREOs, of course). Because an E.L. Fudge Elfwich cookie is just a “Reverse Oreo” in the shape of an elf with some witty writing on it’s backside.

el fudge cookies

I just hope this agreement expires soon so that I can see the “Reverse OREO” in my lifetime. There was a time where E.L. Fudge Elfwich cookies came in reverse, with chocolate wafers and some OREO-type creme filling. The Keebler Elves could do that because they run the cookie world. They’re hidden away in their tiny tree offices where no one will ever find them.

Well, now this must end, because I have to go find myself some E.L. Fudge Elfwich cookies and/or OREOs to eat. So, please enjoy this fun video of the OREO project I was a part of with some cool friends in my time at the Ad School.
(Thanks Justin, Matt and Wan)

 

*No actual research was done for this article. 

**If the “Reverse OREO” aka Golden OREOs with Chocolate Creme has ever existed for even a small point in time I have never seen them, and I won’t believe you unless you actually bring me some to eat.

A MILLION WRONG WAYS TO HIT A GOLF BALL

GolfFL title

Just as there is no wrong way to eat a Reese’s, there is no “right way” to hit a golf ball. This is something I’ve learned after years and years of hitting golf balls (notice I did not say “years and years of playing golf,” because most of my time golfing is spent on the shooting range, hitting balls and doing some chippy-putty afterwards).

In all these years of golf club swinging, I’ve figured out that there is no one “correct way” to hit a golf ball, but there are definitely millions of things that you can be and are doing wrong. I know this because every person who has ever tried to “improve my golf swing” with some hot tip or quick lesson has told me something different that I am doing wrong (and there’s a whole lotta wrong with my golf swing).

My golf career started back in high school. At first I would go to the shooting range with my golfer buddy and hit balls with his clubs. One day, my other “golf buddy” was getting new golf clubs the next day and offered to give me his old clubs. I offered him all of the money in my wallet at the time (which was ten dollars) and my fake Rolex (which I happened to be wearing at the time). I’m sure it stopped working very soon after. It was a great deal (for me).

To this day, these are still my current golf clubs. I did pick up some others along the way, which were also given to me. I added a putter and some woods to my collection, but never a driver. I picked up a sweet golf bag of holding, as well.

Golf lessons are a bigger sham than the McDonald’s Monopoly game back in the 1900’s. If you took a one hour golf lesson with five different people, I’m sure you’d have five totally different critiques on your golf game. Swinging a golf club is like jazz music, it’s not about the things you’re doing right, it’s about all the things you’re not doing at all (that may not make any sense, but maybe it does to a few people who like jazz music).

I think golf can probably be a relaxing activity, if you know what you’re doing (but I would never call golf a sport). Most people drive around in a little cart instead of doing the one part that can be considered a sport — walking. Pros have a bag boy who carries their stuff and tells them exactly what to do. Fans are told to be quiet (in a basketball game, I’m allowed to scream as someone tries to make a free throw, but in golf I can’t make any sound while someone is swinging their club?) There’s a fancy dress code. Sports don’t have fancy dress codes.

There is so much to think about when swinging any golf club, but once you’re actually playing nine or eighteen holes, you need to drop all the thinking and be able to rely on your muscle memory. I haven’t learned how to do that yet, so I will continue to whack balls at the shooting range and play chippy-putty afterwards.