Florida Man Beer (& Ciders)

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Back a few years ago, I worked as a copywriter at an ad agency in Orlando. I was only there for about a year, but I still made a couple of life-long friends, worked on some cool projects (others, not so cool), and I even learned a few valuable lessons.

I’m not going to talk about any of the projects I worked on while at the company. Instead, I will talk about the “homework” project that got me hired. I was recently reminded of this project when my girlfriend picked up some “Hurricane Beers” for Hurricane Ian***.

This particular beer (Florida Man Double IPA from Cigar City Brewing in Tampa, FL) reminded me of that “homework” project, because I had to create a new line of ciders for another Florida brewery. One of my pitches was the “Florida Man” line of ciders, where each cider had its own name based on a specific “Florida Man” story.

*Side Quest: For those of you who don’t live in Florida, “Florida Man” is a made-up, infamous superhero (or villain) depending how you look at it.
Most of the outrageous news stories out of this “great” state begin with “Florida Man…” as in “Florida Man takes off his clothes and [does
something crazy].” I will add that most of these tales come
from middle of nowhere cities, not Miami.

Now that you’re all caught up, let’s check out this silly project I worked on to get hired at that ad agency:

Here’s the sketch I made to give a rough idea of each cider being showcased in a mugshot.

Each cider’s name came from an official “Googled” Florida Man news story:

  • Naked Trucker – Florida Man caught driving tractor naked through town.
  • Desktop Lover – Florida Man attempts to marry his computer.
  • Statue Executioner – Florida Man beheads statue.
  • Forgetful Nudist – Florida Man arrested for running naked outdoors.
    Forgot he wasn’t wearing any clothes.

*Side Quest: I’m pretty sure I’m allowed to share this project because I never signed any NDAs. Also, now that Cigar City has created something
so similar, I think that kills this project from ever getting made.
Lastly, I think the statute of limitations has passed.

I’m not sharing this to accuse Cigar City Brewing of any foul play. It was only a matter of time before some local Florida brewery came up with a Florida Man beer. In fact, I’m pretty sure I may have even seen something like it before, I just happened to try this one and it’s pretty delicious.

I decided to post about this for a few reasons, (1) this was a spec project that got me a job. So, I’m pretty sure that no one (including the client) saw this, except for my bosses. (2) I think it’s important to showcase the caliber of work I can help Cigar City Brewing and other cool clients and companies create. And (3) it’s been a while since I last posted here, and this is what I was able to come up with last night.

Wow, look how beautiful and delicious this beer looks right now. I took this with my iPhone, quickly before enjoying this tasty IPA. Imagine what I can do with my DSLR camera and it’s expensive lenses.

So, if you’re reading this (@CigarCityBeer) and you need help with some copywriting, design, photography, or any other creative endeavors feel free to reach out to me.

For now, stay away from the Florida Man. He’s coming for us all…
Also, is there a Florida Woman?

***Here in South Florida, we got lucky this week when Hurricane Ian decided not to hit us directly. Others in our state were not so lucky, so although this is a silly, stupid post I still wanted to share some way that we can help those who were not so lucky this time around.

Here’s an article from the Tampa Bay Times featuring ways to donate and help victims of Hurricane Ian’s terrible wrath.

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